Our coffee is fair trade and sourced from a local supplier.
The Wilberforce Freedom Brand
Wilberforce Freedom – a fair trade brand unique to our supplier, StaintonWard. Inspired by Hull’s special links to the abolition of slavery and celebrating the name of William Wilberforce and his associates in their achievements.
The Wilberforce Freedom products are created specially for StaintonWard and have been selected for their quality, taste and value.
We and StaintonWard believe that we should all aim to give a little extra, with 5% of the profits of Wilberforce Freedom products given back to fair trade related activities every year.
Over the past few years, our supplier has sent these donations to a Hull-based charity called WEFT, contributing to the provision of micro loans in the Third World. Most recently they have provided cash for direct support of two coffee bean microwashing facilities in Uganda for the Bukanzo Organics Cooperative Union (BOCU).
About fair trade
Fair trade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), fair trade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.
The FAIRTRADE Mark is an independent consumer label which appears on UK products as a guarantee that they have been certified to internationally agreed fair trade standards. It shares internationally recognised fair trade standards with initiatives in 20 other countries, working together globally with producer networks as Fairtrade Labelling Organisations International (FLO). The Mark indicates that the product has been certified to give a better deal to the producers involved – it does not act as an endorsement of an entire company’s business practices.
The fair trade minimum price defines the lowest possible price that a buyer of fair trade products must pay the producer. The minimum price is set based on a consultative process with fair trade producers and traders and guarantees that producers receive a price that covers the cost of sustainable production. When the market price is higher than the fair trade minimum price, the market price is payable.